Some pre-MSA strategies, such as brand sponsorships, have been severely limited or eliminated by the agreement. 37-44 Even with MSA restrictions, youth exposure to cigarette advertising in magazines is still a theme.42 In the Smokeless Tobacco Master Settlement Agreement, which was implemented at the same time as the Master Settlement Agreement. , the leading manufacturer in the smokeless tobacco market (United States Tobacco Company, now known as the U.S. S. Smokeless Tobacco Company), has reached an agreement with the jurisdictions that have signed the MSA, as well as Minnesota and Mississippi. Some tobacco advocates, such as William Godshall, have criticized the MSA as being too lenient on large tobacco companies. In a speech to the National Tobacco Control Conference, Godshall said that “[w] it offers unprecedented legal protection to come, granted by the A. G.s of the state in exchange for money, it seems that the tobacco industry has emerged even more powerful from the actions of the state.”  The amount that MPs must contribute each year to states varies depending on the factors. All payments are mainly based on the number of cigarettes sold. As an incentive to join the transaction agreement, the agreement provides that when an MPS has entered into the transaction contract within ninety days of the date of execution of the transaction contract, that PMS is exempt from annual payment to the implementing states, unless the PMS increases its market share in the domestic cigarette market beyond its 1998 market share or beyond 125% of the market share of the 1997 MPS.
If, in any given year, the market share of exempt MPS increases beyond these relevant historical limits, the MSA requires the exempt MPS to make annual payments to settlement states, similar to those of OPMs, but only on the basis of PMS sales, which represent the increase in the market share of the exempt MPS.  According to the MSA, tobacco manufacturers are required to make annual payments to established countries as long as cigarettes are sold in the United States by state-based companies. The NAAG Center for Tobacco and Public Health ensures that these payments are made. To fill this gap, the National Association of Attorneys General (“NAAG”) introduced the Allocable Share Release Repealer (ASR Repealer) in late 2002, a model status that eliminated the RSA. In a September 12, 2003 memo, Attorney General William H. Sorrell of Vermont, president of the NAAG Tobacco Project, stressed the urgency that “all states take steps to combat the proliferation of NPM sales, including the adoption of additional legislation and allied action laws and the consideration of other measures to serve the interests of states to avoid a reduction in tobacco benefits.” He noted that “NPM sales across the country hurt all countries,” that NPM sales in each state reduce payments to any other state, and that states have an interest in reducing NPM sales in each state.  The general theory of these complaints was that cigarettes produced by the tobacco industry contributed to health problems in the population, resulting in considerable costs to state public health systems.